Entry tags:

online press release optimization

Press Release Marketing company, Press Release submission service, outsourcing Press Releases

Press releases can be an effective way to send out word to global crowds and to journalists. Well implemented strategy can give long term effects like driving traffic to your website and bring cheaper visitors and clients than from paid advertising. But there is big difference sending out messages via different online distribution channels.

First of all, there are 2 things what matters most in online marketing:

• Effectiveness of marketing - how deeply you can penetrate with a press release to your target audience?
• The acquisition costs of clients - will it be cheaper to get a client via press releases rather than buying clients from other channels?

There are many distribution services online. You can type to Google "submit press release" and you will get tons and tons service provides. In older days, your message distribution service looked something like that:

• you had press release ready
• a provider had list of journalists of specific sector
• you paid to a provider and he/she sent out message to the list of journalists
• Journalist could choose whether to send it out or not based how new and interesting is story for their readers.

Same model basically works also today. There are distributors who are working with offline media journalists. But with social media, RSS feeds, blogs and article marketing, press release distribution service has become much more powerful than just sending it out to the list of journalists. It is very important to choose right online distributor because effectiveness and acquisition cost of visitors vary a lot. And these 4 things:

1. Your message must reach list of journalists (offline media);
2. Your message must be sent out via feeds to many subscribers, blogs, online newspapers and magazines;
3. Online distributor must allow to add SEO back links inside a press release itself. Usually 1 keyword to 100 written words.
4. Online distributor should provide analytics tools for submitted press release. So you can check effectiveness of your marketing campaign.

To get one submitted, you need to pay an amount starting from 0 USD up to 1000 USD per distribution depending on channels, features and countries. Many online distributors offer free submission and additional paid features. You should choose quality over quantity.

You can submit your topic every day a free or you can pay cheaper 1 dollar for submitting one. Main question remains that how much value is there and how efficient is it? Real life practices has shown that sending out so called "free press releases" will not bring any significant results. You can create your own blog with Blogger.com or wordpress.org, and "submit" your message every day, and you will get same results. Only difference is that so called 'free press releases' are read by people who are visiting online distributor website itself and reading topics there.

Do not waste your time and money with online providers, which promise to send it out via feeds to subscribers, blogs etc, but don't give any indications how many subscribers do they or showing at least the list itself. Actually you can check yourself after submitting a release in how many channels your topic release will appear. If in Google search results your message will appear only at online release distributor home page, then you can guess that marketing money has been spent badly. Additionally do not waste your time with online distributors, who do not allow adding SEO back links in text.

It will make a big difference over 2-3 months of time, if press release has back links pointed to your website and it is distribute via feeds to many subscribers. Your website will get a lot of back links from feeds distributions, which will:

• improve search engine rankings with keywords chosen over the time.
• increase long-term traffic as the press release are read by far
• be read by far more people as press release is published in many channels.

Choosing right press release distributor helps to drive long term traffic and reduce cost of acquisition of visitors.

Article Source: http://EzineArticles.com/?expert=Vincent_Hanna

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